us0133的部落格

Top Notch Email Marketing
When it comes to making money online and maximizing your ability to tap into
some of the most profitable niche markets, developing a targeted subscriber
base of responsive subscribers and customers is an important component in your
marketing arsenal.
List building is all about connecting with your target audience by offering them
high quality information and consistently working towards building a strong
relationship with each and every subscriber.
Email marketers collect leads using squeeze pages that are focused on specific
topics, and include an «opt-in form» that includes text fields such as a visitors full
name and email address, and acts as the doorway into your autoresponder
system.
These opt-in boxes are generated by your autoresponder provider and are
embedded into the HTML code of your squeeze page template with just a few
clicks of your mouse.
Each time a visitor to your squeeze page enters in their name and email address,
they are added to your mailing list database, and become an active subscriber of
your newsletter.
Once a subscriber is a confirmed member of your list, you can begin sending
follow up emails that offer high quality information, such as articles, reports, links
to blog posts, video guides and other information and resources that your
subscribers would be find useful.
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Top Notch Email Marketing: Quick Start Strategies
List building helps facilitate the process of converting subscribers into active
customers, since once your prospect has been added to our mailing list, you are
able to develop a relationship with them by communicating with them directly
through your follow-up email broadcasts.
In truth, there is no faster or easier way to maximize your online income than with
a relevant, targeted and responsive mailing list. You can get 10x the work done
in half the time when you are able to instantly touch base with a built-in customer
base, who are interested in specific topics or niche markets.
For example, with a mailing list you can simply create broadcasts that go out to
your entire subscriber base that feature a blend of high quality information and
content with promotional based offers and promotions.
You can then include affiliate promotions for products and services that are
relevant to your list, but more importantly, you are able to generate feedback, tap
into your market in such a way that you know exactly what they are interested in
receiving and what they are most likely to respond to.
Imagine the potential when you have an active subscriber base, right at your
fingertips. You can email them any time you like, with fresh offers, high quality
content and valuable resources that work towards helping you establish yourself
within these niche markets, while building a solid relationship with your
subscriber base.
Let’s take a look at the most important components of building a successful email
marketing campaign:
- 3 -
Top Notch Email Marketing: Quick Start Strategies
Email Marketing Component #1: Professional Autoresponder Account
One of the most important steps you’ll ever take as an email marketer is in
choosing to power your mailing lists by establishing an account with a
professional autoresponder provider.
With autoresponder services like www.GetResponse.com and
www.Aweber.com, you are able to set up an unlimited number of mailing lists,
each one featuring customized code that serves as your opt-in box.
By segmenting your lists, you will be able to tailor your emails so that they
directly communicate with targeted groups of subscribers who are interested in
specific information or topics.
There are many different reasons why setting up a professional autoresponder
account is important, including:
Guarantees High Deliverability & Performance
By setting up your mailing list with an experience autoresponder service team,
you can rest assured that your emails will make it to their destination.
It’s their job to maximize deliverability rates and help you connect to your
subscriber base quickly and easily.
Safeguards Your Mailing Lists And Helps You Effectively Manage Your
Leads
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Top Notch Email Marketing: Quick Start Strategies
Professional autoresponder providers offer frequent back-ups of your database,
in the event it becomes corrupted or inaccessible.
This is extremely important, because the last thing you would want to do is spend
the time and energy developing a massive list of subscribers, only to lose it all.
Your autoresponder service provider will also handle all requests to unsubscribe,
helps you comply with CanSpam regulations and provides you with the ability to
write as many newsletter messages as you wish, and set up the dates and times
when you want them to be published.
Provides Important Data & Statistics To Help You Better Communicate With
Your Subscriber Base
If you are interested in maximizing your open rate and overall response rates,
you need to utilize the different features available within your autoresponder
account including your average open rate, opt-out rate, response rate and
whether any complaints have been sent in regarding your recent mailing.
Keeping a pulse on your subscriber base and how well they response to your
broadcasts will help you improve your mailings and tailor your campaigns so that
they directly communicate with those who have subscribed to your lists.
IMPORTANT NOTE: It is difficult to switch autoresponder providers once you
have established a mailing list as your subscribers will have to re-subscribe to
your new list in order to continue receiving your broadcasts.
Keep this in mind when you begin building your lists and choose to create an
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Top Notch Email Marketing: Quick Start Strategies
account with a reputable autoresponder company right from the start.
Email Marketing Component #2: High Converting Squeeze Page
One of the most important elements of a successful email marketing campaign
begins with a well-constructed, highly targeted squeeze page.
Your squeeze page is the ‘doorway’ into your email marketing system and if it
fails to convert visitors into subscribers, you will struggle to generate enough
leads for your marketing campaigns to be successful.
You want people who visit your website to be given ONE option only; to
subscribe to your newsletter.
This means that you need to minimize any external links, and really emphasis
your opt-in form, because this is the doorway into your entire system.
You also want to limit the graphics that you use on your squeeze page, so that it
loads quickly and doesn’t distract your visitor from your objective; getting them on
your mailing list.
- 6 -
Professional Autoresponder Services:
www.GetResponse.com
www.Aweber.com
Top Notch Email Marketing: Quick Start Strategies
In order to create an effective squeeze page that encourages visitors into
subscribing to your list, consider the different types of incentives that you can
offer. When it comes to listing the benefits you need to be clear and concise.
Make sure they understand ‘what is in it for them’, and demonstrate the benefits
of becoming a subscriber of your newsletter. (Solve a problem, address an issue,
offer guidance, advice, and address their concerns directly)
A squeeze page is very similar to a salespage in the way that it's primarily
objective is to generate interest and compel them to take action (subscribing to
your list). In order to do this effectively, you need a STRONG call to action.
That call of action is essential in creating high preformance squeeze pages, and
you must place emphasis on ensuring that your visitors are directed to fill in the
opt-in form, otherwise they will not be added to your list.
You need to clearly direct visitors to enter in their name and email address as
well as instruct them to confirm their request to join your list (if you are using
double opt-in).
When creating the body text/copy for your squeeze page, consider underlining,
highlighting or colorizing important information so that you can draw attention to
the areas of your squeeze page that you want your website visitors to pay special
attention to.
You should also utilize bullet points to showcase important information and break
up your content so that it’s easier to digest.
To come up with the best incentive offer possible, you'll need to thoroughly
evaluate your market, as well as competing offers so that you can create a
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Top Notch Email Marketing: Quick Start Strategies
relevant product that is in demand and likely to capture attention from your target
audience.
You could offer:
@ Free Report
@Free Ebooks
@ Free Designs or Templates
@ Free Graphic Packages
@ Free Video Guides
@ Free Tutorials
@ Free Sample Chapter (from a paid product)
If you are interested in outsourcing your project to experienced freelancers, you
can easily find a trustworthy professional from the following freelance
marketplaces:
www.Guru.com
www.Elance.com
www.Scriptlance.com
To summarize, your list building funnel consists of three major parts:
- 8 -
Recommended:
Jimmy Browns Easy List Profit
www.Ea s yListProfit.com
Top Notch Email Marketing: Quick Start Strategies
1: Squeeze Page With Opt-In Form
2: Compelling High Quality Offer or Incentive
3: Follow Up Emails And Broadcasts
Email Marketing Component #3: Follow Up Emails
To better organize and manage your email marketing, you should consider
creating a delivery schedule that will provide your subscribers with a clear idea
as to when they should expect your emails and broadcasts.
Being consistent will help you develop a relationship with your list while
conditioning them to pay attention to your broadcasts, and ultimately, look out for
them on a regular basis.
Doing this will increase your open-rates signifigantly!
When creating your first email campaign, I suggest creating 5-10 emails to start,
adding additional emails into your sequence as you begin to tap into your target
audience and create additional offers around an existing demand.
Remember though that subscribers who are already a part of your email cycle
will not receive new emails that you add to the sequence unless you send out an
actual broadcast.
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Top Notch Email Marketing: Quick Start Strategies
You want your first email to send out automatically, after a new subscriber
confirms their request to join your list, with additional follow-up emails being sent
out every 2-3 days. Never let your list run cold!
Example:
Monday: Free Report
Tuesday: Free Article
Wednesday: Promotional email
Thursday: Free article
Friday: Promotional email
Saturday: Promotional email
Sunday: No email
Always keep notes of any ideas you have for future broadcasts and content, and
if you are outsourcing content creation to freelancers, make sure that you always
proof the material and add in your own style.
You want your subscribers to become familiar with your brand, and so even if
you outsource the majority of the work you need to apply your own personal
style to every email you send out.
- 10 -
Build High Quality Squeeze pages Quickly! Develop
stunning squeeze pages using pre‐created template
packages. Guaranteed to convert like crazy!
www.InstantSqueezePageGenerator.com
Top Notch Email Marketing: Quick Start Strategies
Email Marketing Component #4: Ability To Split Test
Regardless how well you design your site, or how thoroughly you analyze each
section of your squeeze page, there is no way that you will be able to accurately
predict how well your visitors will respond to your offer, without comparatively
testing alternative layouts.
One easy method of testing your pages and evaluating conversion rates is by
using Google’s Website Optimizer, a free tool that will help you run simple split
tests of any websites you own.
You can sign up for a free account at:
www.google.com/analytics/
You will need to add a snippet of code to your squeeze page after creating your
Google Analytics account. This code is given to you by Google and is available
within your account once you have added and verified your website’s location.
Once this code is placed on your website, Google Analytics will start tracking
your visitors and traffic.
When split testing, start with only one element at a time.
For example, if you change the headline on your squeeze page, leave everything
else in its original state until you determine whether tweaking your headline helps
with conversion rates.
Once you have determined what headline works best, change another element of
your squeeze page, such as the color scheme, opt-in box frame, or summary of
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Top Notch Email Marketing: Quick Start Strategies
your offer.
Always test the original against the variation and give it enough time to
accurately determine whether your changes have increased your
subscription rate before making any permanent changes.
Email Marketing Component #5: Your Own Online Presence
You should register your own domain names and set up professional
hosting accounts that can house your squeeze pages and websites. It’s
important that you establish an online presence and give people clear
direction as to how they can reach you or find out more about you.
There are many different providers available online that offer both domain
names and hosting accounts including www.hostgator.com
If you aren't familiar with HTML and aren't comfortable editing code or CSS, you
could consider using Wordpress to develop squeeze pages, quickly and easily.
With Wordpress, you can set up a static website in just a few minutes, and by
simply copy and pasting your autoresponder code into its main page, you can
have a fully functional squeeze page set up within minutes.
You can download a copy of Wordpress from www.W o rdpress.org and a free
copy of Code Banter's Wordpress autoresponder plugin that will instantly feature
an opt-in box on your blog, at www.CodeBanter.com
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Top Notch Email Marketing: Quick Start Strategies
You can also purchase pre-designed HTML based squeeze pages that allow for
you to instantly plug in your autoresponder code from high quality developers
including:
http://www.instantbannercreator . com
http://www.instantsqu e ezepag e g e nerator.com
Email Marketing Component #6:
Building A Strong Relationship With Your Subscriber Base
It’s important to build brand awareness and develop a relationship with
your subscriber base, because the more that your list members trust you
and the product recommendations that you make, the easier it will be to
convert those subscribers into repeat customers.
Every email you send to your list should directly work towards
strengthening your brands recognition for value. This means that you must
be extremely careful with the kinds of products you promote as well as the
quality of the products you endorse.
Whether you are the developer or not, if you give it your stamp of
approval, your subscriber base will hold you accountable should the
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Top Notch Email Marketing: Quick Start Strategies
product or service fail to deliver.
You should therefore always review each product or offer you are planning
to promote so that you can not only stand behind it, but also can directly
answer any questions that your subscribers may have about the offer.
You also need to make sure that the products and services you are
advertising are relevant to your newsletters overall theme or topic.
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Top Notch Email Marketing: Quick Start Strategies
Final Thoughts
You can stand out from the majority of email marketers in your industry by overdelivering
on fresh, quality content.
Remember that people sign up to receive your emails believing that they will
benefit in some way. If you deliver quality, relevant and useful information that
truly helps them, you will be rewarded with an active and responsive subscriber
base.
Focus on building a relationship with your subscribers through constant contact
and updates.
Don't let your list run cold by failing to communicate with your subscribers.
It's relatively easy to design an email marketing campaign by using high
quality private label material, and by hiring content writers to create
articles that can be used within your broadcasts.
- 15 -
To Your Success
TheLeadMagnet.com

頂尖的電子郵件營銷
在網上賺錢，最大限度地發揮你的能力進軍
一些最有利可圖的利基市場，制定有針對性的用戶
響應用戶和客戶基礎是在你的的重要組成部分
。
列表的建築是所有關於與您的目標受眾，為他們提供
高質量的信息，並始終努力建設一個強大的
關係，每一個用戶的
電子郵件營銷商收集導致用擠壓都集中在特定網頁
，並包含一個“選擇的形式？，其中包括如滿遊客文本字段

。
這些選擇在盒中所產生的自動應答提供商，並
嵌入到HTML代碼中的擠壓頁面模板，只需幾
下點擊你的鼠標。
每次擠壓頁的訪問者進入他們的姓名和電子郵件地址，
他們被添加到您的郵件列表數據庫，並成為一個活躍的用戶，
您的通訊。
一旦用戶被證實您的列表的成員，就可以開始發送
跟進電子郵件，提供高品質的信息，如文章，報告，鏈接
，視頻指南和其他信息和資源，你的
用戶會發現有用的。
- 2 - 
頂尖的電子郵件營銷：快速啟動策略
列表建設有利於促進用戶轉換的過程中，為活躍
客戶，因為一旦你的前景已經被添加到我們的郵件列表，你
可以與他們直接與他們溝通，發展的關係
。
事實上，有是更快，更容易的方式，以最大限度地提高您的在線收入比
的相關性，針對性和響應的郵件列表。你可以得到10倍的工作
一半的時間


您的整個用戶群，擁有融合，高質量的信息和
內容。
然後，您可以產品和服務，這是包括子公司的促銷活動
，但更重要的是，你是能夠產生反饋，請點擊
進入你的市場在這樣一種方式，你確切地知道他們有興趣的
接收和他們是最有可能響應。
想像一下，當你有一個活躍的用戶群，就在你的
指尖。您可以通過電子郵件他們任何時候你想，新鮮的報價，高品質
的內容和寶貴的資源，工作對幫助你建立自己
在這些利基市場，同時建立一個堅實的關係與您的
用戶基礎。
我們需要看看最重要的部件成功的電子郵件建設




的一個最重要的步驟，你永遠需要為郵件營銷中
選擇您的郵件通過建立一個帳戶，一個列表
。
隨著自動回复服務像www.GetResponse.com和
www.Aweber.com，你可以設置無限個郵件列表，
每一個具有自定義的代碼，作為您的選擇框。
，你將能夠定制您的電子郵件，讓他們
直接溝通的目標群體在有興趣的用戶
，
有很多不同的原因，設置了專業的自動應答
帳戶是很重要的，包括：
保證高產能和性能
設置了你的郵件列表的經驗，自動應答服務團隊，
你可以休息放心，您的郵件將使得它到他們的目的地。
這是他們的工作，以最大限度地發揮產能率和幫助您連接到您的
用戶基礎迅速和容易。
保障你的郵件列表，並幫助您有效地管理您的
信息
- 4 - 
頂尖的電子郵件營銷：快速啟動戰略
專業的自動應答服務提供商提供你的數據庫的頻繁後備，
已損壞或者無法在事件。
這是非常重要的，因為你想這樣做的最後一件事是花費
的時間和精力開發一個大規模的用戶列表，只有失去了一切。
你的自動應答服務提供商也將處理所有的請求退訂，
幫助你遵守與CanSpam法規和您的能力
，你想盡可能多的通訊信息，並設置日期和時間，
當你希望他們予以公佈。
提供了重要的數據和統計信息，以幫助您更好地與
你的用戶群，
如果你有興趣在最大限度地提高您開放的速度和整體反應率，
你需要利用不同的功能內自動應答
帳戶，包括你的平均開放率，選擇退出率，響應速度，
是否有投訴你最近的郵件已發送。
保持一個脈衝對您的用戶群，以及他們如何回應您的
廣播將幫助你提高你的郵件和定制您的活動，使
他們直接溝通與訂閱到您的列表。
注意事項：這是很難切換的自動應答供應商，一旦你
已經建立了一個郵件您的用戶列表，將不得不重新訂閱
新列表，以便繼續接收你的廣播，
請記住這一點，當你開始建立你的列表，並選擇創建
- 5 - 
頂尖的電子郵件營銷：快速啟動策略
帳戶一個有信譽的自動回复公司的權利從一開始就
電子郵件營銷組件＃2：高轉換擠壓
的一個成功的電子郵件營銷活動的最重要的因素之一
開始，一個結構良好的，具有高度針對性的擠壓頁。
“到您的電子郵件營銷系統，如果它
未能轉換到用戶的訪客，你會很難產生足夠的
線索，為您的營銷活動是成功的。
你想要的人誰訪問你的網站被給定一個選項僅
訂閱電子報
這意味著你需要盡量減少任何外部鏈接，真正重視
你的選擇的形式，因為這是門口到您的整個系統。
您也想限制的圖形，您使用上的擠壓，因此，
加載快速，不分散你的訪問者從你的目標，讓
你的郵件列表。
- 6 - 
專業自動應答服務：
www.GetResponse.com 
www.Aweber.com 
頂尖的電子郵件營銷：快速啟動策略，
為了建立一個有效的擠頁，鼓勵遊客到
訂閱到您的列表中，考慮不同類型的獎勵，你可以
提供。當涉及到上市的好處，你需要簡潔明了，
確保他們明白“什麼是在為他們”，並展示的好處
。（解決一個問題，解決問題，
提供指導，建議，並解決他們關注的問題直接）
一個擠頁是一個salespage的方式，它的非常相似，主要
目標是到產生興趣，並迫使他們採取行動（訂閱到
您的列表）。為了有效地做到這一點，你需要一個強有力的行動呼籲
，要求行動是必要的，創造高的性能與擠壓頁，
你必須確保你的遊客都是衝著填寫把重點放在
他們不會被添加到列表中。
你需要清楚地引導遊客進入他們的姓名和電子郵件地址，
以及指導他們確認他們的請求加入你的列表（如果您使用的是
雙選）。
當創建您的擠壓頁的正文文本/份，考慮強調，
突出或著色重要的信息，以便您可以提請注意
擠頁，您希望您的網站訪問者要特別領域，

你也應該利用的要點展示的重要信息，並打破
您的內容，以便它更容易消化。
要拿出最好的激勵提供可能，你需要徹底地
評估你的市場，以及競爭性要約，使您可以創建一個
- 7 - 
頂尖電子郵件營銷：快速啟動策略
相關產品的需求，並可能吸引注意力從你的目標
受眾。
：
@免費報告
免費電子書
@免費設計或模板
免費下載圖形包
@ 免費視頻指南

@免費樣章（從付費產品），
如果你有興趣在您的項目外包經驗豐富的自由職業者，你
可以很容易地找到一個值得信賴的專業人士從以下的自由
交易市場：
www.Guru.com 
www.Elance.com 
www.Scriptlance.com 
總結您的列表建設漏斗由三個主要部分組成：
- 8 - 
推薦：
吉米·布朗簡單列表利潤
www.Ea小號yListProfit.com 
頂尖的電子郵件營銷：快速啟動策略
1：表與OPT- 擠壓頁
優惠 或獎勵
3：按照電子郵件和廣播
組件＃3：按照郵件
為了更好地組織和管理您的電子郵件營銷，你應該考慮
創建一個交付時間表，為您的用戶提供一個清晰的概念你應該考慮創建一個交付時間表，為您的用戶提供一個清晰的思路你應該考慮創建一個交付時間表，為您的用戶提供一個清晰的思路
，以他們應該期望你的電子郵件和廣播。
前後一致的人將可幫助您您的列表與發展的關係，同時
調節他們要注意你的廣播，並最終，看出來
。
這樣做會增加你的開放率signifigantly 
當創建你的第一個電子郵件運動，我建議建立5-10電子郵件開始，
添加額外的電子郵件到您的序列，當你開始進入你的目標
觀眾，造成額外提供了大約一個現有的需求。
但請記住您的電子郵件週期的一部分，用戶
將不會收到新的電子郵件，你添加的順序，除非你發送了一個
實際的廣播
- 9 - 
頂尖的電子郵件營銷：快速啟動策略


。不要讓你的列表運行冷！
例：
星期一：免費報告
週二：免費文章
週三促銷電子郵件
（星期四）：免費文章
週五：促銷電子郵件
星期六：促銷電子郵件
週日：沒有電子郵件
始終保持的任何想法，你對未來的廣播和內容的說明，
如果你外包內 容創作自由職業者，請確保你總是
證明材料，並添加自己的風格。
你想你的用戶成為你的品牌熟悉，所以，即使
你的工作，你需要的大部分外包申請自己的個人
風格，每一封電子郵件發送出去。
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快速打造高品質的擠壓頁！開發
令人驚嘆的擠壓頁，使用前創建的模板
包。像瘋了！保證轉換




是沒有辦法，你將是能夠以準確
預測如何以及你的訪客會回應你的好意，沒有比較
測試可選的佈局。
一個容易的方法測試你的頁面和評估轉換率是
使用谷歌的網站優化，一個免費的工具，這將幫助您運行簡單拆分
測試。
你可以註冊一個免費帳戶：
www.google.com/analytics/ 
創建您的後，您將需要添加一個代碼片段，您的擠壓
。此代碼由谷歌，是可以
在您的帳戶中，一旦你已經添加和驗證您的網站的位置。
一旦該代碼被放置在您的網站，谷歌Analytics（分析）將開始跟踪
您的訪客和流量。
當分裂測試，開始只一段時間的一個元素。
例如，如果你改變了標題上的擠壓，放棄一切
其他在其原始狀態，直到你決定是否調整你的標題可以
轉換速率。
一旦你已經確定標題效果最好，更改另一個元素
您的擠壓，這樣的配色方案，選擇框鏡架，或摘要
- 11 - 
頂尖的電子郵件營銷：快速啟動策略
您的報價。
原來對變化總是測試，並給它足夠的時間來
準確地判斷是否您所做的更改您的
訂閱率，然後再作出任何永久性的變化。
電子郵件營銷組件＃5：你自己的在線狀態
，您應該註冊自己的域名，並設立專業
的託管帳戶，可容納擠壓網頁和網站。這是
重要的，你建立一個在線的存在，為人們提供明確的
方向，他們如何能達到你找出更多關於你的。
有很多不同的供應商可在網上提供的域
的名稱和託管帳戶，包括www.hostgator.com 
不熟悉HTML和不舒服的編輯代碼或CSS，你
可以考慮使用WordPress的開發擠壓頁，快速，輕鬆地
與WordPress，你可以設置一個靜態的網站在短短幾分鐘內，通過
簡單的複製您的自動應答代碼粘貼到它的主網頁，你可以
擁有一個功能齊全的擠壓頁面設置在幾分鐘之內，
您可以下載一個副本的WordPress的www.WØrdpress.org的和一個免費
副本，將瞬間設有
一個選擇盒在你的博客，在www.CodeBanter.com 
- 12 - 
頂尖的電子郵件營銷：快速啟動策略，
您還可以購買預先設計的基於HTML的擠壓，讓網頁
，即時插入您的自動應答代碼從高品質的開發商，
包括：
http://www.instantbannercreator。COM 
http://www.instantsquËezepag愛琴nerator.com 
電子郵件營銷組件＃6：
建立穩固的關係與你的用戶群，
重要的是要建立品牌意識，與發展的關係
，因為您的列表成員相信你
和建議，您的產品，越容易將
這些用戶轉換成回頭客。
應直接向您發送電子郵件到您的列表中
加強您的品牌價值的認可。這意味著，你必須
是非常小心你推廣的產品，以及的
質量。
無論你是開發人員或不是，如果你給它郵票的
批准，你的用戶群將舉行你負責應該
- 13 - 
頂尖的電子郵件營銷：快速啟動策略
的產品或服務不能提供，
因此，你應該一直檢討每個產品或提供您計劃
推動，所以，你不能只站在它背後的，但也可以直接
回答的問題，你的用戶可能有關於收購的，
您還需要確保你是的產品和服務
是給你的訊息的整體主題或主題相關的
- 14 - 
頂尖的電子郵件營銷：快速啟動策略
最後的思考
從大多數電子郵件營銷在你的行業超額投放
新鮮的，高質量的內容。
記住，人們收到您的電子郵件，相信他們會
以某種方式受益。如果您提供高質量，相關的和有用的信息，
真正幫助他們，你會得到回報的積極響應用戶
群，
專注於與你的用戶建立良好的關係，通過不斷的接觸
和更新。
不要讓你的列表運行寒冷的失敗與您的用戶溝通。，
這是比較容易設計的電子郵件營銷活動採用高
品質的私人標籤材料，並通過僱用內容的作家
的文章，可以用來在你的廣播節目。
- 15 - 
您的成功
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